Behind the Brand

 

OUR MISSION

Designed for the modern parent, aude & toto pairs the ease of functionality with fresh prints and bold colours to reimagine baby and toddler accessories. aude & toto is born from the desire to embrace parenthood in all its forms and cultivate confidence in parents with elevated essentials that blend with our existing worlds.

With our refined lifestyle product offering, aude & toto removes the need for excess ‘stuff’ and reveals the freedom of essentialism.

 

OUR STORY 

Founded in 2019, mother of two, Casey recognised the growing need for practical accessories with a less-is-more take on a cluttered and sometimes overwhelming industry. From here she tapped into her experience as a designer to conceptualise aude & toto – a design-led baby and toddler essentials brand for modern parents with unexpected and playful combinations of print and colour.

Inspired by travel, art, interiors, colour, and pattern, aude & toto boldly challenges the notion of traditional baby and toddler accessories by embracing who we become as parents while holding space for our existing personalities, identities, and lifestyles.

Launching in July 2022, Collection #1 is designed to make every day easier without diluting what makes us unique. With a classic shape and a pop of neon, Collection #1 speaks to the minimalist at heart with a fresh, fashion-forward approach to baby bags and change mats.

Aligned with a philosophy of living slowly, our baby essentials are laid-back yet purposeful, a concept that celebrates simplicity and thoughtful design, leaving time to enjoy the softer moments with your little one.

aude & toto is designed in Melbourne, Australia using locally designed prints and consciously sourced manufacturers.

 Explore Collection #1