Behind the Brand

OUR STORY 

Founded in 2019, the mother of two recognised the growing need for practical accessories with a less-is-more take on a cluttered and sometimes overwhelming industry. From here she tapped into her experience as a designer to conceptualise aude & toto – a design-led baby and toddler essentials brand for modern parents with unexpected and playful combinations of print and colour.

Inspired by travel, art, interiors, colour, and pattern, aude & toto boldly challenges the notion of traditional baby and toddler accessories by embracing who we become as parents while holding space for our existing personalities, identities, and lifestyles.

Re-launching in October 2025, after a sold out first drop.  Collection #1 is designed to make every day easier without diluting what makes us unique. With a classic shape and a pop of neon, Collection #1 speaks to the minimalist at heart with a fresh, fashion-forward approach to baby bags and change mats.

Aligned with a philosophy of living slowly, our baby essentials are laid-back yet purposeful, a concept that celebrates simplicity and thoughtful design, leaving time to enjoy the softer moments with your little one.

aude & toto is designed in Australia using locally designed prints and consciously sourced manufacturers.

 Explore Collection #1